Social Media Marketing
Social media websites like Facebook, Twitter, LinkedIn, Pinterest and others are very important sources of communication online. People use social media as a way to not only communicate but to also express how they feel about a range of topics to their network of contacts.
Whether it’s sharing a great experience with a brand or merely describing their current mood, it’s broadcasted to their networks via one of these social sharing sites. It is the online equivalent of “word-of-mouth” advertising.
It’s important that your medical practice participate in these conversations and become a part of these communities to build and reinforce personal relationships.
Medical Practice Social Media Marketing
Your efforts should be genuine. Your promotion should be relevant. You should truly become a part of the community, providing value through knowledge and advice (where appropriate). The best social media marketing campaigns come from viral activity that is created by the spreading of your carefully crafted, unique and informative message.
Initiating and launching a social media marketing campaign is more than simply creating a Facebook Fan Page or regularly tweeting links to your blog posts. It’s about crafting a message, an offer, and strategizing on how you can truly help a lot of people in your local area if only they knew of you (and what you can do for them). The last part of the equation is the expert use of advertising options and technology to ensure you spread that offer across social media platforms, which is what we do.
Social Media Marketing Strategy
Your strategy need not be overly complex to be wildly effective. You’ll know that you have the right strategy when it takes on a life of its own. Once you give your social media marketing campaign a ‘push’ via traditional PR (press releases, off line placements) and paid advertising you’ll see the ensuing energy and spreading activity take it to new levels.
ABM will custom tailor a social media marketing strategy for the unique needs of your practice. Whether you are just starting out and want to simply begin to participate in the conversation or maybe you need a creative agency to unleash that monster campaign for you, give us a call!
